Welcome to Blume Where Clean Self Care Meets Empowerment
Founded in 2018 by sisters Taran and Bunny Ghatrora
Blume sprouted from their shared frustration navigating acne,
sensitive skin, and the shaming culture around puberty and periods.
What began as a basement passion project in Vancouver. Canada. has blossomed into a purpose driven. direct to consumer brand dedicated to clean
transparent, and inclusive self care but more than
just products. Blume is all about smashing taboos and nurturing confidence.
Clean Ingredients, Trusted Beauty
Every item at Blume is crafted with clean. vegan. cruelty free ingredients free from parabens. sulfates. and other irritants.
The brand takes transparency seriously providing ingredient
lists that customers can trust,
rather than glossed-over beauty jargon.
Blume’s products are deliberately gentle. designed to support not strip the skin’ s natural barrier.
This clean by choice approach spans skincare body care and period essentials making self care rituals healthier and more mindful.
A Holistic Range for Rea -Life Needs
Blume stands out by combining self care essentials with female health education,
covering not only what we put on our skin but how we treat our bodies and talk about them.
Skincare From Meltdown Acne Oil and Daydreamer
Face Wash to hydrating moisturizers, these deliver visible results without harshness.
Blume goes beyond products. Their blog, downloadable guides, and conversation starter cards foster open dialogue about puberty,
menstruation, and self love.
Values That Shine Through
Blume is much more than beauty—it’s activism wrapped in clean bottles
Social impact A portion of every purchase goes to Days for Girls
an organization devoted to menstrual health education and access globally.
Sustainability: Blume is Climate Neutral Certified emphasizes Plastic Neutral packaging, and prioritizes eco friendly materials.
Certified ethics: With PETA approved vegan formulas, B Corp status, and women led operations,
Blume brings purpose to product.
What People Are Saying
Praise and success shine through Blume’s growing reputation:
Blume earned the 2025 Global Excellence Award as
Best Vegan Skin Hydration Brand in Canada.
The Sunburst Mineral SPF 50 moisturizer is adored for its glowy,
non greasy finish many customers say they ditch makeup altogether thanks to
its skin blurring effect.
InStyle
Yet others call it their “holy grail,” especially for sensitive or hormonal skin types.
This variation reflects Blume’s honest and inclusive community,
where feedback—positive or otherwise is part of the conversation.
Wrap-Up
At its core, Blume.com is a self-care haven for the socially conscious—younger consumers craving clean,
inclusive beauty without stigma.
It fuses skincare and period care with education, sustainability, and empowerment.
Whether you’re drawn by their clean ingredient philosophy, their social impact, or their inclusive messaging
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