Veracity Selfcare was founded by Allie Egan, a former beauty executive who experienced hormone health struggles
infertility, autoimmune thyroid, eczema and decided to build a brand grounded in root cause wellness rather than surface fixes.
Her mission: enable women & people at large to understand their hormones, metabolism and skin from the inside-out using at-home tests + targeted formulations.
By mapping health data to skin outcomes, the brand aims to personalise rather than standardise.
Beauty Independent
Focused on “metabolic health” as a gateway to whole body & skin health namely, energy, hunger regulation, hormone balance, gut-skin axis.
Veracity Selfcare
Veracity Selfcare wants to go beyond ‘beauty’ and treat you as a whole person hormones, metabolism, skin, lifestyle all play a role.
Supplements & Nutraceuticals
Metabolism Ignite a supplement stack aiming to boost metabolism, regulate appetite hormones (GLP-1 among them), support mitochondria, burn fat.
Veracity Selfcare
They claim “Rx-Strength, 100% Natural” formulations, U.S. manufacturing in GMP/NSF certified facilities, no harmful fillers & third-party testing.
Veracity Selfcare
Skincare & Beauty
In addition to ingestibles, Veracity offers topical skincare aimed at hormone-driven skin issues (acne, sensitivity, aging skin tied to hormone shifts
Beauty Independent
The idea: treat skin and health simultaneously, not separate them. For instance, hormone imbalances can drive skin problems; fix the root, skin improves.
Beauty Independent
Protocols, Education & Coaching
They emphasise ‘root-cause’ rather than symptom band-aids. For example talk about mitochondrial health, AMPK activation
metabolic master switch hunger hormone regulation.
Veracity Selfcare
They provide quizzes, protocols, lifestyle guidance, and claim to leverage “10 M+ unique health data points” in their research.
Veracity Selfcare
Community ambassador opportunities exist wellness coaches, influencers, nutritionists collaborate with them.
Veracity Selfcare
Makes Them Stand Out
Here are the differentiators that set Veracity apart (or claim to):
Whole self approach: Instead of just “weight loss supplement” or ‘anti-aging cream,” they link hormone, metabolism, skin and gut as interconnected systems.
Data-driven & functional medicine tone: They lean heavily on doctors, naturopaths, studies, and biomarker tracking.
On their website they highlight board certified doctors, clinical trials, extraction methods, etc.
Veracity Selfcare
Transparency of process: They emphasise manufacturing standards (GMP/NSF), third-party testing, no fillers which appeals to “clean/functional beauty” audiences.
Emerging brand momentum: They’ve secured funding, grown rapidly, made retail tie-ups (eg. Saks Fifth Avenue online launch) which signals serious scaling.
Beauty Independent
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Veracity Selfcare Code SKY29586
